David Baldwin Starts New CEO Role At Football League Today
David Baldwin, the former Bradford City and Burnley CEO will call on the experience he first learned at Bradford City as he takes on the top job at the English Football League. He officially begins as the governing body’s new Chief Executive today, six years after leaving Valley Parade for Burnley Football Club.
He will not be going into his new role cold as he has been covering the position that has been vacant since Shaun Harvey’s departure at the end of last season. However, he has been assisting the English Football League since the beginning of May after the Clarets allowed him to get involved a couple of days a week during these unprecedented times.
Baldwin’s background of working in all four divisions is seen as a vital asset among clubs struggling to stay a float due to lack of revenue because of the Coronavirus pandemic. The appointment of someone who has first-hand knowledge of what it is like at the bottom of League Two as much as the top of the Championship is widely welcomed.
The English Football League were keen to bring in someone with that understanding of club operations and David Baldwin has dealt with many issues at club level during the transfer conversations at both Valley Parade and Turf Moor during in his successful time working for both clubs. Since the news broke of his appointment in December a large number have contacted him to say how pleased they are.
Baldwin walks into a volatile scenario as the ramifications of football’s three-month shut down continue to be felt at all levels. League Two returns tomorrow with the play off semi-final first legs at Colchester and Northampton behind closed doors. But the Championship is not due to restart on Saturday. Most teams in the lower divisions, City included are still waiting to hear when they might be back in action again with no date as yet on a possible start for next season.
Bringing someone in to such an important position at this stage without a strong club background would have been seen as a massive own goal by the English Football League. David Baldwin has been involved in the off-field side of the game since 2007 when Julian Rhodes and Mark Lawn appointed the lifelong Bradford City fan as the club’s marketing manager. He still lives in the district and is chairman of Bradford Economic Partnership.